Bega - Centre for Circularity

Turning a national ambition into a story people could see themselves in.

Project story

The Centre for Circularity set out to make circularity tangible in the Bega Valley, connecting communities and industry through a clearer path from discovery to participation.

With the wider team, I helped shape the digital concept and proposition story, then carry it through storybook, film and a digital experience designed to scale.

MacBook Air mock-up showing the Centre for Circularity microsite with its lime opening page and circular discovery proposition.

Carrying the vision into digital

The creative director established a bright, optimistic visual world. I helped translate it into the website, using its colour, type and imagery to make the Centre feel grounded in Bega and open to participation.

Centre for Circularity creative vision board combining the identity, vivid colour palette, typography, agricultural imagery and physical and digital touchpoints.

Connecting vision to delivery

Working with the front-end developer, I helped connect creative direction to front-end delivery through an AI-accelerated workflow. Relume and Webflow were two of the tools used to test structures quickly and roll out the digital experience at scale.

Centre for Circularity design exploration canvas showing identity references, early page structures and multiple long-form website territories.

From storybook to story film

Student and business journeys gave the proposition a human spine. I helped shape the storybook, then worked with the team to carry the same arc into the story film.

Student journey from the Centre for Circularity proposition storybook, moving through personas, learning, discovery and action.
Business journey from the Centre for Circularity proposition storybook, moving through personas, targeted messaging, opportunity and action.

One connected narrative ran through the proposition storybook, film and website, leading from first encounter to participation.