Bega - Centre for Circularity

Making circularity tangible in the Bega Valley.

Project story

The Centre set out to make circularity tangible in the Bega Valley. I helped translate that mission into a digital journey connecting communities and industry, from discovery to participation.

Circularity is systemic, but rarely personal. Together, we needed to connect a national ambition to local producers, material flows and clear ways to act.

I helped shape the story and digital concept from discovery to participation. Working with the creative director, front-end developer and wider team, we carried it through storybook, story film and microsite.

MacBook Air mock-up showing the Centre for Circularity microsite with its lime opening page and circular discovery proposition.

A visual world for participation

The wider creative direction made circularity optimistic and alive. Working with the creative director, I helped translate its colour, type and imagery into a digital story grounded in Bega.

Centre for Circularity creative vision board combining the identity, vivid colour palette, typography, agricultural imagery and physical and digital touchpoints.

Exploring the digital territory

AI and Relume accelerated exploration. With the creative director, front-end developer and wider team, I helped refine the direction in Webflow so discovery led naturally into action.

Centre for Circularity design exploration canvas showing identity references, early page structures and multiple long-form website territories.

From storybook to story film

The storybook gave the concept its narrative spine. I helped shape student and business journeys around discovery and action, then carried that arc with the team into the story film.

Student journey from the Centre for Circularity proposition storybook, moving through personas, learning, discovery and action.
Business journey from the Centre for Circularity proposition storybook, moving through personas, targeted messaging, opportunity and action.

One proposition connected storybook, film and microsite, from curiosity to participation.